• ahmadyasri@prupartner.com.my




Prudential Assurance Malaysia Berhad

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Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For the financial year ended 2009, it achieved a record RM817 million in new business annual premium equivalent (APE), representing a 24% growth on 2008. This new business APE comprised retail Life Insurance sales andTakaful contributions. Takaful productsdistributed by PAMB are underwritten by Prudential BSN Takaful Berhad.

As an innovative leading insurer.PAMB serves the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through its 41 branches nationwide. With the backing of more than 900 employees and over 11,000 agents and Wealth Planners, it is committed to helping people achieve their hopes and dreams for a brighter and financially secure future.
PAMB is part of Prudential plc of the United Kingdom. Established in London in 1848, Prudential plc is one of the world’s leading retail financial services groups. It provides insurance and financial services through its 4 main business units throughout the world. Prudential plc has been in existence for over 160 years, and has 25 million customers worldwide and £309 billion in assets under management as at 30 June 2010. With life and fund management operations in 13 Asia markets, Prudential is currently the region’s leading Europe-based life insurer in terms of market coverage and number of top-three market positions, and a leading regional fund manager.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.


From Official Prudential Malaysia




 LTH Group Asia

LTH Group Asia formed on 1998 founder by Tuan Haji Firdaus Lau with theme L- Lasak T- Teguh H-hebat. we began with small production only which is  Total Production RM160,000 API . in that time, our agency is located in Taman Sea Petaling Jaya.

Subsequently in 1999, the business volume increased to 280,000 (API) and in 2000 to 641,000 (API). In the year 2000, we began developing our key people to take up some of the managerial roles.And by 2003, we introduced a more concrete structure to the agency by establishing the Leadership Management Team (LMT). That moment when we decided to form the LMT team, the agency started creating history in Prudential. In 2001, the agency becomes the top unit in Prudential with a business volume of 2.1 millions (API). And for that achievement, we were awarded as the TOP UNIT MANAGER in 2001. It was follow up with other achievements – 2.8 millions (API) in 2002, 3.4 millions (API) in 2003, 4.6 millions (API) in 2004, 6.4 millions (API) in 2005, 13.0 millions (API) in 2006, 21.5 millions (API + ACI) in 2007 and 35.8 millions(API + ACI) in 2008.To cater for the future growth and the expansion of the agency, in 2003 we relocated the agency operations to a 17-storey corporate office in Damansara Intan, Petaling Jaya. Due to a rapid expansion, once again on 2009, we moved the agency operations to a new signature office in Jaya 33, Petaling Jaya.

Our vision, leadership, and philosophy have carried the team in a spectacular journey. A journey of a thousand miles begins with a single step. The agency journey is still a thousand miles away. The best is yet to come. And the adventure continues….




AY Associates

Ay Associates formed on 2008 by Tn Haji Ahmad Yasri Mohd Hashim at Level 14 Damansara Intan Petaling Jaya. Since 2008 Ay Associates lead by Tuan Haji Ahmad Yasri with only 10 Full Time Agent was growth faster. Until now our Agency had more than 84 Agent who with same vision and mission to growth the business. 

Ay Associates combined with LTH Group Asia on 2009 after realised to growth big we must follow the giant and move on to level 11th Damansara Intan on 2010. Since Formed AY Associates never failed to get Million Dollar Agency(MDA) and year 2012 AY Associates produce more than 4.4 Million APE by group.Ay Associates believe with strong LMT who choose and appointed by talent we can growth much bigger together.


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